Brand Society of Tesco Essay Example | Topics and Well Written Essays - 3000 words

Brand Society of Tesco - Essay Example While the proposed strategy of differentiation of the company products is in line with the company products and service delivery, it is still advisable that the management devises other ways to bust the delivery of the product. The company should also try to retain its current strengths like provision of products at customer doorsteps while trying to eliminate the weaknesses that have drugged the progress of the company. Intensive promotion and marketing strategies will also support the branding strategy in the penetration of the product into the consumers (Anholt, 2007). The strength of Tesco Corporation of quality delivery of its products has facilitated efficient operations of the company. Tesco apart from better business management practices also offers itself to dedicated corporate social responsibility as a way of keeping in touch with the local community. This has acted as a differentiation strategy that identifies it among its competitors like DHL and others. 1.0 INTRODUCTION Branding is an integrative aspect of an organizational identity that got its very long time ago, about 1200’s. ... Â  This has been propagated by the fact that at the time technology was at its lowest and people had to use much energy and effort to arrive at minimal results. Branding improved with industrial revolution and improvements in technology up to the moment that it is at its pick and as well used to define the success of any organization in terms of turnover and even performance. Many organizations have given branding an edge having even above advertisement since branding itself is an advertisement (Hatch, 1997). This has been arrived at after extensive research and finding that the resources that could be used in advertising could be used in making a brand and employing brand strategies to realize results which if not more than the same as those which would have been derived from advertisements. A brand is a name that distinctly defines one product from the rest of almost the same kinds to fuel and propagate the sales of such products or services. The brand has several elements, which would include logos, signs, colors, symbols, or even names. All these elements combined in various mixes results in various strong brands. Brands exist as both global versus local brands. Global brands are those that are designed to reflect the same features and characteristics of the organization worldwide, global brands move around the world like crossfire intertwining the relationship between the organization and its customers and even other customers. This is positive for the development of the product in terms of sales and liking.

Childhood Socialization Essay Example | Topics and Well Written Essays - 1000 words

Childhood Socialization - Essay Example If a person lives in American culture, he socializes himself according to the culture of American society. Similarly, if a person lives in an Asian country, he will socialize himself according to the culture of that Asian country. Agents of Childhood Socialization Socialization takes place in all stages of life. Childhood socialization usually takes place in family, in kindergarten, and in school, which are the three primary agents of childhood socialization. All of these socialization agents are extremely important for a child’s proper growth and development. Children learn different behaviors, attitudes, and characteristics from these socialization agents and act accordingly in the society. Let us discuss the influence of each of these agents of socialization on the initial life of a child. Family – First Socialization Agent The first and the most influential childhood socialization agent is the family of a child. A child starts learning different behaviors right from the birth stage. Family includes mother, father, siblings, and other close relatives of a child. This agent of socialization starts working when a child is unable to do anything on his own and depends on parents for everything. Family socialization is very important for a child because of several reasons. ... Parents are the first and the most important trainers of a child. Parents not only educate children how to deal with different people but also make them learn the ways to use different feelings and emotions in different situations. Parents also tell us how to control our emotions and behaviors. There are two main factors, which make family the most effective primary agent of socialization for a child. First of the two factors is the motivational bond that exists between a child and his family. That bond not only motivates a child to learn different behaviors and attitudes from the parents but also socializes a child properly according to the norms and values of the society. The second factor is the control of parents over a child in the initial years of the child’s life. In the initial years, a child is completely dependent on the parents and the parents teach everything to the child, such as, how to speak, how to walk, and how to show different expressions. Socialization of a child is not an easy task for the parents. Parents give proper attention to the child in the early stages of life in order to make him a useful part of the society in future. Therefore, we can say that family is the most effective and valuable agent of socialization because it helps a child perceive and exhibit different behaviors and expressions properly. Peers – Second Socialization Agent Peer groups are the second most important socialization agent for a child. Peer groups include other children of almost the same age. Children influence each other’s minds in the initial years of life. In the earliest years of childhood, parents closely observe the interactions of children with their classmates and other children in order to keep